In recent years, the demand for cosmetic surgery among men has seen a significant rise — and at the forefront of this movement is 360 Lipo combined with Fat Transfer. Once seen as procedures primarily for women, these advanced body contouring techniques are now helping men reshape their bodies, restore confidence, and embrace a new standard of self-care in 2025.
From redefining masculinity to enhancing mental well-being, male-focused cosmetic surgery is no longer taboo — it’s empowering. And thanks to recent national exposure, the conversation around men and aesthetic procedures is finally entering the mainstream.
360 Lipo, also known as 360-degree liposuction, targets fat all around the torso — the abdomen, flanks, back, and sometimes the chest — to create a more defined, contoured physique. It’s called “360” because it addresses the body from all angles, providing a balanced and natural-looking result.
Fat Transfer takes this one step further. Instead of discarding the fat removed during liposuction, it’s purified and reinjected into areas that would benefit from more volume or shape — such as the pectoral area, buttocks, or even the face. The outcome? A fuller, more masculine appearance without implants or artificial materials.
Together, these procedures offer a powerful, personalised approach to body sculpting — with natural, long-lasting results.
For many men, working out and dieting aren’t always enough to shift stubborn fat or achieve that V-shaped torso. Even with a healthy lifestyle, fat can linger in areas like the lower abdomen or love handles. That’s where 360 Lipo steps in.
But this trend isn’t just about aesthetics — it’s about self-esteem, mental health, and self-image. Men today are more open about wanting to feel good in their own skin, and that includes seeking medical help to achieve their goals.
As the stigma fades, more men are recognising that cosmetic surgery isn’t about vanity — it’s about investing in themselves.
As seen on ITVX, our very own Dr Leonardo Fasano appeared alongside patient Michael, openly discussing his surgical journey on national television. The segment highlighted the rising number of men seeking cosmetic surgery and helped break down the outdated stigma that such procedures are purely for women.
This wasn't just about physical transformation — it was about restoring confidence, improving mental well-being, and showing the public that cosmetic surgery can be a meaningful part of self-care.
At Kat & Co, we support this cultural shift. With a discreet, ethical approach and world-class clinical expertise, we help patients — men and women alike — take control of how they look and feel.
“Cosmetic surgery is no longer a ‘women-only’ conversation. In 2025, it’s part of a much wider dialogue around men’s self-confidence, mental health, and self-image.” — Dr Leonardo Fasano
🎥 Catch Kat & Co on Olivia Attwood: The Price of Perfection
📺 Streaming now on ITVX
🗓️ Or watch the TV broadcast: Thursday 10th July at 10PM on ITV
Experience the conversation that's changing the face of cosmetic surgery in the UK — and discover why so many men are turning to Kat & Co to feel confident in their appearance.
Ready to explore male cosmetic surgery with a trusted team?
Contact Kat & Co for a confidential consultation and take the first step toward a more confident you.
Kat & Co has emerged as one of the UK’s most trusted destinations for male cosmetic procedures. From consultation to aftercare, the patient journey is tailored with sensitivity, privacy, and world-class professionalism.
Whether you’re in your 30s and seeking definition, or in your 50s aiming to reclaim your physique, Kat & Co supports men at every life stage.
This procedure could be an ideal option if:
A personal consultation at Kat & Co will help you explore your options, address any concerns, and map out a treatment plan that fits your lifestyle and goals.
Male cosmetic surgery is no longer something to hide — it’s something to embrace. Whether you’re preparing for a big life event, dealing with low self-esteem, or simply ready for a new chapter, 360 Lipo with Fat Transfer can be a transformative step toward looking — and feeling — your best.
With expert-led procedures, ethical care, and national recognition through The Price of Perfection, Kat & Co is helping more men than ever take pride in their appearance.